August 20, 2020
LEHI, Utah--(BUSINESS WIRE)--Canopy, the leading cloud-based practice management platform for accounting professionals, today shared results from its survey on what clients appreciate and would like their accountant to change. The study found that 85 percent of those surveyed would recommend their accountant. However, 53 percent are not positive their accountant fully minimizes their tax payment and 46 percent were disappointed by the size of their tax refund last year.
According to the survey respondents, top features taxpayers value most about the relationship they have with their tax accountant are:
- In-person communications
- The ability to send and receive documents online
- Guidance and knowledge on taxes
The top three things taxpayers would change about working with their accountant are:
- More in-person meetings
- More timely response
- Better technology to streamline interactions
“The accounting industry is rapidly changing but above all, client expectations are centered around technology-enabled support and services as millennials and generation Z start engaging accounting and tax services,” said Larry Furr, Chief Product Officer at Canopy. “While in-person meetings remain indispensable for most clients, we are in a position where this isn’t very likely and being able to access their accountant and documents online is clearly a critical prerequisite right now.”
Even though offering the ability to exchange documents online with their accountants is extremely important for taxpayers, only 2 percent of respondents said their accountant offers an online portal. Currently, the most common ways clients exchange documents with their accountant are during in-person meetings, through hard printouts and via email.
Read more about this industry report here.
The survey looked at taxpayers who worked with an accountant on their taxes within 12 months of participating. 40 percent of those surveyed were men, 60 percent were women and 32 percent were business owners. 88 percent of those surveyed were between the ages of 20 and 69.
Canopy provides cloud-based practice management and tax resolution software to thousands of accounting professionals nationwide. The modern, easy-to-use software cuts out accounting firm busywork, improves the client experience, and brings all the different tools a practitioner needs under one roof. Committed to data security, Canopy’s solutions are SOC2 certified and data encrypted to ensure personal information is secure.
Learn more at www.getcanopy.com.
mPR for Canopy
Jenny Olson, 310-773-2568
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