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with Karen Reyburn

Audience: Who Is Your Marketing For?

Learning Objectives:

  • Discover how to identify your audience, and create content for them
  • Learn how to identify and pursue a niche market
  • Examine how long content marketing should take to see results and how to keep pursuing objectives


Course Overview

Course Details
  • Level: Beginner
  • Cost: Free
  • Field of Study: Communications and Marketing
  • Advanced Prep: None
  • Credit Type: CPE
  • Credit Hours: 1
Course Description

In this section of the marketing overview, discover how to figure out who you are talking to and why it is important. At the very root of marketing is a crucial understanding that you are not your client. Examining, defining, and even naming your audience is a crucial step in creating content and marketing strategies that will be effective and deliver return on investment.

This course will examine how to define your audience, where they sit in your marketing progression model, and how you can start to benefit your customers before they become your customers.


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    Course Details