In this section of the marketing overview, we will discuss specific campaigns and how they relate to your overall strategy for marketing. Now that you know what you want to achieve and who you are talking to, it is time to look at the smaller pieces of content and initiatives that will make up your marketing efforts. These are campaigns.

This course will talk about specific marketing tactics, how to find things that work and don't work, and how to prioritize your activities. Ultimately you will be exposed to a myriad of items that you can use to build your business.