Despite the millions of photos of pets, family, and food, social media has become a force that must be addressed in any organization wanting to create long-term relationships and growth. Social media allows your business to have a voice unlike at any other time in history. Authenticity is the new currency of marketing, and social media is the best way to accomplish this.

This course will look at the tactics, plans, and process for creating a social media presence, finding your customers, and how to interact with them (it’s easier than you think).