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with Janet Berry-Johnson

The Gig Economy

Learning Objectives:

  • Learn why the gig economy matters
  • Discover challenges faced by workers in the gig economy
  • Learn how to find gig economy clients
  • Learn the best ways to serve gig economy workers


Course Overview

Course Details
  • Level: Beginner
  • Cost: Free
  • Field of Study: Communications and Marketing
  • Advanced Prep: None
  • Credit Type: CPE
  • Credit Hours: 1
Course Description

What is the gig economy? Investopedia defines the gig economy as “an economy where temporary, flexible jobs are commonplace, and companies trend toward hiring independent contractors and freelancers instead of full-time staff.”

The gig economy is growing, and it’s not just Uber drivers and side-hustles. C-suite executives and experienced professionals are increasingly choosing project-based work. What does the gig economy offer? Variety, flexibility, a focus on quality work, and more. Many gig economy workers are unprepared for the complexity this brings to their tax planning and filing. This course will identify tax issues these workers face and how practitioners can support them. Additionally, the course will discuss how to attract and retain gig economy clients. Statistics about the gig economy reveal there are approximately 150 million workers in North America and Western Europe who’ve left the standard employee role to work as independent contractors, according to the Harvard Business Review.

What is the gig economy to you as a tax professional? It’s a way to find clients in some of the largest and fastest-growing segments of the freelance economy: knowledge-intensive industries and creative occupations. As you build your own clientele, you’ll need to: 

  • Determine your niche
  • Become a thought leader in your niche
  • Participate in social media groups as a reliable resource
  • Ask for referrals
  • Provide deeper services
  • Use cloud-based accounting products so you can collaborate with clients across the country
  • Create a standard process, such as a technology stack that you use with every client
  • Use value-based pricing and set up packages that include a menu of services

In this course, you’ll learn the value of the gig economy, the challenges your clients face, how to find clients, and the best practices for serving them. Are you ready to connect with a lucrative client base? Start this course for FREE!

Enroll now in my free Gig Economy Course       


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    Course Details