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with Karen Reyburn

Tracking & Analytics: How To Measure Your Marketing Results

Learning Objectives:

  • Learn what metrics matter & how to find the ones that matter to your practice
  • Examine common metrics in marketing for accounting firms
  • Learn how to track metrics efficiently


Course Overview

Course Details
  • Level: Beginner
  • Cost: Free
  • Field of Study: Communications and Marketing
  • Advanced Prep: None
  • Credit Type: CPE
  • Credit Hours: 1
Course Description

In this final section of the marketing guide, examine the numbers to track and the numbers that don’t matter. As accountants, you will want to quantify everything, but this course will examine how to find the most important things.

Once you have your measurements, and you know how to use them, you have the tools to continue new marketing initiatives, make sure they are hitting the mark, and grow your business.


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    Course Details