Brand Guideline

Color

Our palette is vibrant and bold. The brand carefully utilizes a range of colors and gradients to bring a modern edge to our designs.

Palette

We use a wide palette, but we use it carefully so we can add pop without overwhelming the viewer. Canopy’s primary brand colors are blue and green and should be used when promoting Canopy as a brand followed in advertising or other designs.

TRUE BLACK

HEX #000000
RGB 0, 0, 0
CMYK 78, 68, 67, 90
PANTONE Black 6C

CANOPY BLUE

HEX #2B4BFF
RGB 45, 75, 255
CMYK 84, 41, 5, 0
PANTONE 2736C

COOL GRAY

HEX #F1F3F7
RGB 241, 243, 247
CMYK 4, 2, 1, 0
PANTONE 656U

AQUA

HEX #0BE6C7
RGB 11, 230, 199
CMYK 60, 0, 35, 0
PANTONE 333U

PURE WHITE

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PANTONE 11-0601 TCX

Usage

Our color palette is designed to make an impact. You will see more saturated use in social media and advertising, while the website maintains a more restrained approach. We can accomplish this using the same palette in different doses.

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