blue-stripes

Why The Delta?

Our identity is centered around the idea of quantifiable change. We represent this through our official delta mark. We are committed to adding quantifiable change to accounting firms and their clients by continually adding to and improving the Canopy experience. Delta is difference. And that's what we want to make in the accounting industry.

Logo Image 02
Canopy Placement
blue-stripes

Space & Placement

Don't crowd the logo. Like any good relationship, our logo needs some space, some room to breathe. Separate our logo from all surrounding visual elements using a clear-space margin that’s the same width as the ‘n’.

Measure the size of our logo from the top and bottom of the delta mark. The minimum size of our logo is 21px on screen or 0.25in (6.35mm) in print. On rare occasions, smaller sizes for print may be necessary. Legibility is always a priority.

Canopy Placement
blue-stripes

Usage

HORIZONTAL

This mark is our primary use logo. Ready to use on external facing collateral.

horizontal

VERTICAL

This mark is our secondary use logo. Ready to use on external facing collateral.

Vertical

DELTA MARK

Only use this mark alone if the company name is somewhere else in the piece. We should do this rarely. We're not Nike (yet).

Delta
DO.

Allow enough space on all sides.

DO.

Black on light. White on dark.

DO.

Scale appropriately for application.

DON'T

Use the wordmark alone.

DON'T

Skew or distort the logo.

DON'T

Use multiple colors.

DON'T

Add drop shadows.

DON'T

Outline or fill with patterns.

DON'T

Tilt, rotate, or crop the logo.