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Imagery

Illustration can provide lightness and clarity in an often complicated industry. Utilize them to add texture, color and lightheartedness where appropriate.

Imagery 2
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Illustration

NEED SUBHEAD

Our approach to illustration is bright and textural. Illustrations are based on real objects and reproduced in a more loose, textural way. Outlines are heavy and black, similar to a sharpie marker, colors sometimes bleed outside of outlines and texture is always present.

The easiest way to begin an illustration to find a photograph of what you want to re-create, then trace the contour lines. Color is added through a combination of solid base color underneath a dry brush of slightly darker color to create texture and depth.
We often use illustration to recreate graphs to display data in a more interesting way. Illustration can be used for infographics, data, handwritten lists and icons.

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Iconography

NEED SUBHEAD

Separate our logo from all surrounding visual elements using a clearspace margin that’s the same width as the ‘n’.

Measure the size of our logo from the top and bottom of the delta mark. The minimum size of our logo is 21px on screen or 0.25in (6.35mm) in print. On rare occasions, smaller sizes for print may be necessary. Legibility is always a priority.

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UI ICONS

These icons are used in our product and are smaller and simpler than our standard set.

 

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Product Images

YES.

Separate our logo from all surrounding visual elements using a clearspace margin that’s the same width as the ‘n’.

Measure the size of our logo from the top and bottom of the delta mark. The minimum size of our logo is 21px on screen or 0.25in (6.35mm) in print. On rare occasions, smaller sizes for print may be necessary. Legibility is always a priority.

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Collage

YES.

Separate our logo from all surrounding visual elements using a clearspace margin that’s the same width as the ‘n’.

Measure the size of our logo from the top and bottom of the delta mark. The minimum size of our logo is 21px on screen or 0.25in (6.35mm) in print. On rare occasions, smaller sizes for print may be necessary. Legibility is always a priority.