LinkedIn ranks number one for lead generation over any other social media platform. Are you using LinkedIn to build your tax practice?
Here are a few ways you can use LinkedIn to generate leads:
Connect with your clients by creating a company page.
A company page is a tool for you to stay engaged with your clients and attract new followers.
You can post updates on your company, blog posts, or visual content. Once your clients start following you on LinkedIn, your posts will show up in their LinkedIn feed.
- Make sure you use searchable keywords in your company description.
- Choose an excellent cover photo. This will be one of the first things that people actually see.
- Include links to your website and to your best content (eBooks, white papers, blog, etc.)
Make sure you have a clear call-to-action on your LinkedIn page –– you want to lead people back to your website.
Use LinkedIn Publisher
Any member of LinkedIn has the ability to publish content.
Here are a few benefits of LinkedIn publishing:
- Your published posts become a part of your professional profile. When someone looks at your profile, your published post is immediately visible.
- Published posts are shared with your network. This is a great chance to communicate in depth on your area of expertise.
- Published posts showcase your expertise to new clientele.
- When you publish posts, individuals can then "follow" you. This increases your influence as new content appears in the LinkedIn news feed.
LinkedIn is an excellent platform to market your tax practice or tax resolution services. It is essentially word-of-mouth marketing. When friends of your friends notice that you are an expert in tax resolution, they are more likely to reach out to you because of the personal connection. LinkedIn Publisher is a more natural way of showcasing your product or service than paid advertising and is considered content marketing.
Tips for LinkedIn posts:
- You want your posts to be high-quality and full of information. A post on LinkedIn displays the way you think and gives individuals a better look into your professional strengths.
- Make your content relevant and real. If you have thoughts on current events in finance or accounting, share those. If you are interested in other topics not related to taxes, share those as well! You want people to engage with your content, and that can be difficult if you are manufacturing your posts.
- If you have never posted a blog post before, consider getting some practice before launching on LinkedIn. You can write a few blog posts on your company website and ask your colleagues for feedback to improve your basic skills.
- Spend time on the title - you don't want your title to turn people off from reading your post. Good titles are short and catchy - and give the reader a hint of what you will be discussing.