Twitter can add a lot of value to your social media strategy if you keep a few tips in mind.
1 min read
Twitter is different from other social media platforms in that your posts have to be brief. You only have 280 characters to get your point across, which can be a good thing. There’s nothing wrong with being precise and succinct with what you say in the professional world. Plus, the life span of a tweet is only 18 minutes, which means you won’t get much engagement from it after that. However, those 18 minutes can add a lot of value to your social media strategy if you keep a few tips in mind.
The best times to post on Twitter are 12pm, 3pm, 5pm, and 6pm. 5pm and 6pm are especially great because Twitter users are 181% more likely to use Twitter during their commute.
The best day to post in general is Wednesday, but that can depend on who your audience is. If you are marketing to business owners, posts shared during business hours perform 16% better. On the other hand, if you’re marketing to clients who aren’t business owners, weekend posts perform 17% better.
Don’t protect your tweets. Protecting your tweets means you only allow your followers to see what you’re posting, and every new follower will need your approval before they can see anything you post. It’s up to you to choose the privacy settings for your account, but putting up a barrier to connecting with you is not good for gaining potential clients. If you’re trying to expand your client base, keeping new followers out is not the way to go.
To make your tweets visible to everyone, navigate to your “Privacy and safety” settings and uncheck the box that says, “Protect my tweets.”
Going along with making your account more accessible to new clients, you should also enable direct messages (DMs). It makes it difficult for someone to reach out to you with questions or concerns if they can’t send you a private message. Most people don’t want to tweet their personal questions. To enable DMs, navigate again to your “Privacy and safety” settings and scroll down to the “Direct Messages” section. Then select the box that says “Receive Direct Messages from anyone.”
Keep in mind, when you have a public account, virtually all of your activity is visible—what you’re liking and retweeting, even who you’re following. Don’t like, retweet, or follow any account that you wouldn’t want potential or current clients associating with your practice.
If you avoid being spammy with hashtags, hashtags can add a lot of value to your Twitter strategy. Using 1-2 hashtags on a post boosts engagement by 21%. However, if you use more than 3 hashtags, engagement goes down by 17%.
Once you pick a hashtag you want to use, be sure to check the context of what the hashtag means. Trending hashtags are often centered around events or movements. Many businesses have made the mistake of using a trending hashtag in a way that’s offensive because they didn’t double check what the hashtag meant. Doing this will quickly turn into a PR nightmare. Checking the context of all hashtags you use is a good idea for other social platforms as well, but it’s especially important for Twitter because of the popularity of trending hashtags.
Want more tips for boosting your social media marketing strategy? Download our free ebook How to Create a Social Media Presence for Your Tax Practice.
Explore more of our recent Articles, User Stories, and Ebooks.
2 min read
3 min read
Canopy takes the headaches out of client management by offering a way to keep client info organized.
I love how easy it is to setup a new client in this software. Once set up, it's one click to get IRS transcripts downloaded for my review. This saves me at least an hour each week in comparison to the software I used to use.
This makes workflow for tax resolution manageable. This business is a bunch of hurry up and wait. This system helps to refresh my memory while transitioning to different clients.
The ability to securely share documents with clients as well as complete POAs from client contact data already in Canopy. The ability to route workflow between team members with color coded statuses allows us to work efficiently.
Cool features, outstanding customer service, constantly updating to make it better. I love that I can upload files easily to a secure client portal and we don't have to email files anymore. Absolutely can't imagine not having this software.
It's safe and secure. Clients are able to upload documents and the documents are saved their portal which as a result, keeps us better organized. The task feature keeps us organized and we know exactly the status of each client.
Submit this form, and we will be in touch soon to give you a custom demo.
Set a time for one of our product specialists to give you a guided tour practice.