Looking for a new podcast for accountants? Canopy just released our 12-part accounting podcast called the Practice Success Podcast! Learn more and listen below!
In Episode 1 of Canopy's Practice Success podcast, Gaynor Meilke, owner of Charisma Inc. emphasizes accountants are often people-oriented and love helping others. Gaynor suggests that accountants may lack confidence in marketing themselves and their services.
Gaynor highlights that marketing is a continuous process for accounting firms and recommends focusing on key strategies like social media, building an email list, and having a strong website. Gaynor believes that firms should prioritize marketing from the very beginning, regardless of their size, as it's a crucial part of business innovation.
When it comes to utilizing AI in marketing, Gaynor mentions its potential for streamlining tasks like emails and content generation, but she's cautious about using AI for technical or compliance-related content due to accuracy concerns and potential SEO penalties.
Gaynor emphasizes the importance of networking and partnerships for business development. The conversation concludes with the host asking about other crucial technologies for accounting firms, and Gaynor mentions the significance of having a CRM, an email marketing platform, a strong website, and social media scheduling tools. She also briefly touches on using text messaging for client communications.
Three Main Takeaways:
- Accountants are helpers and relationship builders: Gaynor emphasizes that accountants are not just number-focused individuals but are inherently people-oriented and derive joy from helping others. She challenges the stereotype that accountants are disconnected from people, highlighting that accountants are problem solvers who find satisfaction in building relationships and providing solutions to complex business issues.
- Importance of marketing for accounting firms: Gaynor stresses that marketing should be an integral part of an accounting firm's operations from day one. She encourages firms to recognize marketing as a continuous investment rather than an expense. She advises firms to confidently tell their story and leverage their unique strengths to attract clients through various channels, such as social media, email lists, networking events, and a strong website.
- Utilizing AI and technology for marketing: Gaynor discusses the potential of AI in marketing and suggests its application in emails, content generation, and idea brainstorming. However, she raises caution about using AI for technical or compliance-related content due to accuracy concerns and potential SEO penalties.