The way Americans spend money isn't changing. It has already changed, and your tax practice is not immune. In 2016, more than 265 million Americans regularly used the internet, and the Harvard Business Review ranked Consumer Financial Services as the third most digitally-disrupted industry.
What does that mean for you?
It means you don’t get to make a first impression face-to-face anymore. Potential clients are looking at your website before they call you. They’re making the decision to call you (or not) based on what they find on your site. So your tax practice website needs to be great, no matter what services you offer, and no matter who your target market is. That means your site can't be slow to load, it can't be difficult to navigate, and it can’t look outdated or be missing critical information. A bad website can drive away customers and cost you business.
You would never consider not having a phone number, right?
You would never try to run your practice without an office that made clients feel safe and welcome, right?
You would never consider not having an inviting, informative, up-to-date website.
But how do you know if your practice website needs to be updated? Or what part of your site to update? Take this short website evaluation quiz to find out to what your site does well and what you need to fix.
Learn more about how to optimize your website for new business by downloading the free ebook below.
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