Why Every Accounting Firm Needs an AI-First Strategy (and How to Start Today)

Accounting is changing fast, and AI is leading the charge.

Only 22% of firms have a visible AI strategy, yet those that do are twice as likely to report revenue growth and 3.5× more likely to see efficiency gains.

Terrell A. Turner (Co-founder and CEO of TL Turner Group, and creator of the Golden A.G.E. Framework) has seen firsthand how adopting an AI-first mindset transformed firm operations.

At TL Turner Group, our team has saved hundreds of hours during tax season by automating client intake, task tracking, and reminders. That time is now reallocated into high-value CFO advisory calls and proactive client check-ins.

This article breaks down what it means to be an AI-first firm, common pitfalls to avoid, and a step-by-step roadmap to get started, so your firm can lead instead of lag.

What Does It Mean to Be AI-First?

An AI-first firm isn’t one that simply bolts on a few tools. It’s one that redesigns workflows so automation supports every part of the client journey.

Terrell’s own journey illustrates this shift. In the early years of TL Turner Group, our team experimented with spreadsheets and project management platforms. None offered the integrated features we needed to manage a growing, multi-country staff.

After research and community feedback, we implemented Canopy.

“Canopy was a game changer for us,” Terrell explains. “It had the missing features we needed, streamlined workflows, and a dedicated client portal.”

By documenting processes, assigning clear ownership, and training staff, Terrell ensured our team could fully leverage AI-enabled workflows, turning what was once chaos into clarity.

From Compliance Factory to Trusted Advisor

For our firm, Canopy’s Smart Intake was the turning point. Automating document requests and pre-filling client data saved an average of 20 minutes per client. With 300 tax clients, that translates into 100+ hours saved in one month, all redirected into strategic advisory.

The CPA.com 2025 AI Report found similar results across firms: AI is not just speeding up compliance work, it’s repositioning accountants as trusted advisors.

Real-World AI Wins for Accountants

TL Turner Group’s experience reflects what academic research confirms:

• A Stanford GSB study found AI adopters handled 55% more client support tasks per week, shifted 8.5% of time to advisory, and cut monthly close cycles by 7.5 days.
• The MDPI Journal of Risk and Financial Management found AI adoption improved efficiency, fraud detection, and tax filing accuracy while also requiring stronger staff training.

The bottom line: Fewer hours wasted on admin, more time spent interpreting numbers, advising clients, and growing firms strategically.

Pitfalls That Hold Firms Back

Terrell cautions firms not to rush into AI without preparation:

• “Document your processes before adopting new software.”
• “Be consistent and set a meeting cadence to reinforce workflows."
• “Prioritize training, because a tool is only as good as the people using it.”

The Roadmap: How to Lead With AI

Based on research (and TL Turner Group’s rollout ), the roadmap is clear:

1. Identify quick wins (intake, reminders, meeting notes).

2. Assign ownership (an AI champion within your team).

3. Pilot with metrics (track hours saved, errors reduced).

4. Standardize & train (build an internal AI playbook).

5. Expand carefully (advisory dashboards, KPI reporting).

As Terrell puts it:

“Consistency and communication are what make tools like Canopy powerful. You can’t just plug it in and expect magic. You need documented processes and training.”

FAQ: AI in Accounting Firms

1. What is an AI-first strategy for accounting firms?
An AI-first strategy means redesigning workflows so automation handles repetitive tasks (like intake, reminders, and reporting) while accountants focus on advisory and client relationships.

2. How much time can AI save accountants?
It varies, but firms like TL Turner Group have saved 100+ hours in one month during tax season by automating client intake, document requests, and task tracking.

3. What are the biggest mistakes firms make with AI?
The top mistakes are adopting tools without documenting processes, skipping training, and not planning for data integration. These gaps often cause frustration and underperformance.

4. Can small accounting firms afford AI tools?
Yes. Many AI-driven tools are cloud-based and scale to firm size. Smaller firms can start with quick wins like smart intake or AI transcription before expanding into dashboards and analytics.

5. How do I start using AI in my accounting firm?
Begin with one high-impact workflow (like automating reminders or meeting notes). Track the hours saved, document the process, train your team, and then expand into more advanced areas like KPI dashboards.

Lead, Don’t Lag

TL Turner Group’s story proves what the research shows: firms that adopt AI strategically unlock efficiency, reduce stress, and elevate client relationships.

The future isn’t about whether accountants will use AI, it’s about who will lead with it and who will lag without it.