Many accounting firms struggle to differentiate themselves in a crowded market, but it doesn't have to be that way. Learn why niching down is the key to sustainable growth and how to build a go-to-market strategy that attracts not only more clients, but the right ones who value your expertise.
Learning Objectives
- How to identify a profitable niche and position your firm as the go-to expert
- Common mistakes firms make when trying to niche and how to avoid them
- The exact go-to-market foundations successful firms have in place to attract high-paying clients
- How to track what’s working, what’s not, and adjust to maximize Growth
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