People want to work for and do business with organizations that not only say they value diversity and inclusion, but are taking action.
1 min read
Jina Etienne, CPA, has a 32+ year career as an entrepreneur, business consultant and C-Suite leader. After a 21 year career in public accounting, including 17 years running her own CPA firm, she shifted to serving the profession as a Director at the American Institute of CPAs then President & CEO of the National Association of Black Accountants, Inc.
For firms getting started on their D&I journey, it can feel overwhelming. Where do we start? What should we do first? Who should be involved? Should we need a full-blow strategy? Do we need a formal process? Phew–no wonder it can feel challenging. The good news is that there is no wrong place to start. The important thing is to start, to do something. The link between diversity, inclusion, performance and employee engagement is clear. So not doing something can result in challenges across the board, from hiring, to promotion and retention. It can even impact client relationships and business development. People want to work for and do business with organizations that not only say they value diversity and inclusion, but are demonstrating that commitment through action.
So, back to the big question: Where to start?
First, define what diversity, equity and inclusion (DEI) mean to your organization. Without intention and clarity of purpose, most efforts fail over the long term. DEI is part of the fabric of an organization. After all, people are the heart of accounting firms. Yes, technology is important: Without the right tech stack and thoughtful technology plan, firms will struggle to be effective or profitable. But they could manage. Even with the best technology, firms couldn’t manage without people. So, thinking about your people might be a great place to start. This work shouldn’t be done in a vacuum. Ask for input from staff at all levels and all roles. Talk to your clients. Poll leadership. Work together to get clarity on why DEI is important and how it ties in with firm values, existing strategy and future plans. This also answers another important question: “Who should be involved?” Everyone.
Well, there are a few ways to answer that question:
I am of the opinion that DEI strategy should never be developed as a separate strategy. Instead, it should be woven into your existing strategy. This means understanding how diversity, culture and equity impact those plans. For example, if the intention is to grow by 50% over the next 3 years, that means you will need a hiring strategy. To weave in DEI, incorporate plans to review your recruiting process for potential bias, train your recruiting team in unconscious bias, assess your employer brand, identify specific tactics for diversifying your candidate pool, and re-evaluate your employee benefits package. Frankly, these are changes all organizations need to make. So, I recommend all firms incorporate these steps into their existing plans.
The answer is sort of. I know, that probably isn’t what you were hoping for. But, it depends on how you define the process. DEI isn’t static—it is dynamic and fluid. Things change, priorities change, expectations change. As accountants, we love our checklists. The danger is that we focus on the process rather than the outcome. My recommendation is to establish specific goals, identify the actions the firm needs to take to achieve those goals then set about doing the work. You can break down those actions into discrete steps with tactics and timelines. Just be careful not to lose sight of the goal. If a defined process is important for how the firm functions, be sure to include regular check-ins, re-evaluations and specific discussions challenging the effectiveness of existing efforts. Be willing to flex, adjust, pivot and shift directions. Staying focused on your goals and measuring your progress along the way is the only way to truly achieve the results you are looking for.
As I said at the beginning, it can feel challenging getting started, but the most important thing is to get started. The only “wrong” thing to do is to do nothing at all.
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