Jina Etienne, CPA, CGMA, CDE®

Jina Etienne, CPA, CGMA, CDE® (Certified Diversity Executive), is CEO of Etienne Consulting, LLC, a DEI consultancy practice specializing in inclusive leadership, conscious communications, cultural sensitivity and awareness, empowering authenticity and fostering belonging. Her firm helps organizations identify then implement DEI initiatives, integrate DEI into their training and leadership development programs, and coaches firm leaders and business executives to help them lead inclusive organizations and high performing teams that support diverse talent in meaningful ways through self-awareness, intentionality and mindfulness. She brings a 32+ year career in the accounting profession as an entrepreneur, business consultant and C-Suite leader to her practice. After a 21 year career in public accounting, including 17 years running her own CPA firm, she shifted to serving the profession as a Director at the American Institute of CPAs then President & CEO of the National Association of Black Accountants, Inc. She went on to become the first national leader for D&I at Grant Thornton. She lives in Silver Spring, Maryland, with her husband, two sons, and Doug, their American bulldog.

Making ERGs Work for Small Accounting Firms

If you did a quick web search for “employee research group,” the results would give you the impression that their only purpose is to foster inclusivity and support diversity, but...

10/12/23 LEARN MORE
Embracing Inclusion and Belonging: Keys to Longevity and Relevance

In today's fast-paced and ever-changing business landscape, leaders face the challenge of staying relevant to ensure longevity for their organizations. Understanding and embracing...

5/25/23 LEARN MORE
Empowering Women in the Workplace

As we near the end of Women’s History Month (WHM), I want to give voice to our journey as women in the workplace. The theme of this year’s WHM is “Celebrating Women Who Tell Our...

3/30/23 LEARN MORE
How to Avoid Burnout During Busy Season

When you think of tax season, does burnout come to mind? I haven’t conducted a formal poll, but my guess is the answer would be “yes” for many CPAs and accountants. In preparing...

1/04/23 LEARN MORE
A Holistic Approach to Diversity

Diversity and inclusion (D&I) efforts in many organizations are starting to lose momentum. The reasons vary widely—from narrowly defined strategies, unclear goals, or emphasizing...

7/25/22 LEARN MORE
How to Attract Talent in The Great Resignation

The “Great Resignation.” We’ve heard a lot about it over the past 12 months or so, but data from the U.S. Bureau of Labor Statistics reveals that the average quit rate has...

5/02/22 LEARN MORE
Getting Started With Diversity and Inclusion Today

For firms getting started on their D&I journey, it can feel overwhelming. Where do we start? What should we do first? Who should be involved? Should we need a full-blow strategy?...

10/20/21 LEARN MORE
Want To Grow Diversity? Be Prepared To Put In The Emotional Work

Last summer, after the tragic murder of George Floyd at the hands of the police, we saw a groundswell of support for and commitment to diversity & inclusion in the workplace....

7/08/21 LEARN MORE

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