The business world is going digital, now more than ever before. Your potential clients are googling your business before they ever pick up the phone to call you, so ensuring that your firm’s website makes a good impression should be high on your priority list. Whether you're already familiar with online marketing or you're trying it for the first time, here are two strategies you can implement today to increase traffic to your website.
1) Join the blogosphere
Keep a blog
Find time in your week to create content. Consistent blogging will keep your practice relevant and easier to find online. It’s best to incorporate a mixed strategy that includes writing about relevant and trending topics, informational guides or resources that demonstrate your expertise, and also interesting topics — all of which pertain to your accounting firm. But don't panic —your posts can also be short and sweet. There's no need to only write long-form pieces for each blog post.
As you write blogs or other types of content for your website, check to see if there are keywords that are getting higher search volume than others. Adding keywords to your content can also help you increase website traffic organically (otherwise known as SEO). This is a great approach to getting more visitors to your site and visibility for your accounting firm for terms that don’t contain your brand name in them. Some keyword research tools can be expensive, but here are some free options:
- Google Search Console (shows you what keywords your site is already ranking for)
- Google Keyword Planner
- Answer the Public
According to entrepreneur Mike Templeman, dramatically increasing his company's post frequency led to a 300% increase in website traffic in two months. Templeman adds that promoting blog posts on Facebook (and your other social media channels) is a must.
Even if you don't have your own blog, start writing guest posts for related websites. Looking for topic ideas? Start by adding your own spin or insight to a popular topic being discussed in the accounting industry. You could also write about a personal experience or tell a client story, which is a great option if you have a lot of experience helping clients with different types of cases.
To find websites to guest blog for, use the following formula to search Google: “[your niche]” + “[a guest-posting search string]”. Some suggested strings include:
- “guest post”
- “contributing writer”
- “this is a guest post by”
- “contribute to our site”
- “guest posting guidelines"
2) Increase website traffic using social media
If you haven’t joined the social media craze yet, you need to. It’s become more of a necessity than an option, especially if you are looking for ways to increase website traffic. In fact, about 90% of companies are using social media, and 78% of companies have teams dedicated to social media.
If the thought of using social media makes you anxious, just start with the platforms that will work best for you and your firm’s goals. Remember, no matter what platform you’re using, don’t spam your followers with constant posts of the same content. The best website traffic response will come from spreading out your posts effectively.
With 1.79 billion monthly active users, Facebook is the most popular of the platforms, so you have the potential to reach the most new clients. Plus, clients can easily look up information via your practice's Facebook page.
Make sure the About section of your Facebook Business profile is filled out and includes information about what your accounting firm offers, hours of operation, contact information, and a link to your website (you won’t believe how many don’t provide this).
There are 317 million monthly active users on Twitter, and many of them are accounting pros. Twitter allows you to post short, impactful messages and engage with potential clients in an informal way.
Find inspiration from these 10 accounting pros who are killing it at using Twitter.
While LinkedIn has less monthly active users than Facebook and Twitter, LinkedIn is great for business networking. Of LinkedIn readers, 45% are in upper ranks of their industries including managers, VPs, CEOs, etc.
Once you’ve built up a steady network and formed relationships with several accounting pros in the field, don’t hesitate to ask for referrals from your professional peers! It’s a great way to increase traffic to your website and also build your clientele.
2 simple strategies to increase your website traffic
Increasing traffic to your website is more simple than you think! Consistency and relevance are key to leveraging both content and social media, so make sure you post about things that will provide value to your clients and the accounting community.
Once you get more traffic to your website, what do you do next? Make sure you provide the best user experience! Check out 5 Ways to Improve Your Website's User Experience.
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