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Marketing Your Practice

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Understanding the Power of Positive Online Reviews and How to Use it

As most business owners know, having your customers or clients give you a referral is pure gold. When people research a company or product, they want to hear from a real, live...

9/28/21 LEARN MORE
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Leverage Your Network and Grow Your Accounting Firm in 5 Easy Steps

Networking is not something that comes naturally to many people, but it’s a necessary part of running and growing a small business, and CPA practices are no exception. If you’re...

9/17/21 LEARN MORE
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4 Ways Accounting Professionals Can Boost Their Social Media Presence

If you’re thinking about developing a social media strategy for your accounting firm, you’re on the right track to boosting your marketing efforts. But before you focus on a...

9/07/21 LEARN MORE
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How Much Should An Accounting Firm Spend On Marketing?

Marketing budgets are clearly not one-size-fits-all. It’s no wonder accountants struggle with determining how much to spend on marketing. In one case, you talk to peers and hear...

9/01/21 LEARN MORE
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5 Tips to Improve Your Accounting Firm's Online Presence

So your practice has a website. In fact, you have more than just a website. You have listings on Google Local and Yelp. You have a Facebook page for your business. You might even...

7/15/21 LEARN MORE
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A Quick Guide to Successful Networking

Do you struggle with networking? The thought of making small talk with complete strangers may make you uncomfortable or even downright terrified. You know that meeting new people...

7/13/21 LEARN MORE
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Accounting Trade Shows You Should Know About in 2021

After a year of canceled, postponed, and virtual events, several big accounting trade shows and conferences are coming back in-person this summer. Some events are still...

7/07/21 LEARN MORE
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5 Tips for Understanding Your Customers Better

While attracting new customers is always a major goal for any small business, it’s just as important to learn how to keep the ones you already have. One of the best ways to do...

6/02/21 LEARN MORE
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Identify the Right Clients for Your Niche Accounting Firm

When your firm is ready to grow and increase your clientele, it's important to remember that not every prospective client is well suited for your firm. Take a step back and...

6/01/21 LEARN MORE
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Scaling Up Your Accounting Microservices

While most CPA firms typically offer tax, bookkeeping, and review services, according to a 2020 Deloitte survey coupled micro-services are disrupting the classic financial vendor...

5/12/21 LEARN MORE
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10 Podcasts to Make You a Better Tax Pro

Unless you're one of the lucky few tax pros working from a home office, you’re in constant need of something useful to do on your commute. The good news is that the rise of...

7/23/19 LEARN MORE
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5 Simple Ways to Improve Your Website and Bring in Better Clients

According to the U.S. Small Business Association, more than half of all Americans either own or work for a small business and most of those outsource their accounts. So, there’s...

6/20/19 LEARN MORE
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How to Market Your Accounting Services to Small Business Clients

There’s no doubt that marketing strategies have completely transformed over the last decade, thanks to the internet. What was tried and true even a few years ago has evolved into...

6/17/19 LEARN MORE
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How to Make Time for Marketing in Your Firm

In a recent survey we conducted of tax and accounting professionals, 71% of respondents said that they didn’t have enough time to perform effective marketing in their firm.

3/07/19 LEARN MORE
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How to Build the Perfect Buyer Persona Based on Your Ideal Client

Becoming a successful accounting firm depends on how well you know your clients and how your business can help solve their problems. If you don’t know your client type well, you...

12/07/18 LEARN MORE

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